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Design System for a
Supply Chain Platform

GoCrisp.com - Lettuce Design System

Role

UX/UI Designer

Deliverables

- UX Audit
- Prototyping
- UX/UI Design
- Art Direction
- Illustration

Situation

Turning a new leaf

Founded in 2016, Crisp built a groundbreaking open-data platform that revolutionizes supply chain management.

While the platform showed incredible promise, we encountered a significant hurdle: our apps were at different maturity levels, creating a disjointed user experience.

This fragmentation affected both user satisfaction and our ability to secure upcoming funding rounds. 

Before: Content audit at the start of the project

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Task

Unify the supply chain data into a
seamless user experience

  • Create a unified user experience across all platform apps by addressing inconsistencies in design patterns and interactions.

  • Bridge the development gap between mature and emerging apps by establishing consistent design patterns and components.

  • Design and implement a flexible, scalable design system that can adapt to both current needs and future platform expansion.

Action

Introducing Crisp's Lettuce Design System

To kickoff the project, I conducted a UX audit to identify the platform's most-used app components, allowing us to create maximum impact in minimal time.

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Collaborated with the product and engineering teams to develop an implementation plan that would minimize disruption to current users.

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Action

Delivered Lettuce 1.0

Created comprehensive documentation including technical specifications for engineers and maintained a living design system to ensure consistency as the design team scaled.

72M

Amount closed in a Series B equity round raising Crisp’s total equity to 97M since its founding.

80

Number of CPG brands out of 100 that are in Crisp’s Platform

900%

Increase in number of new customers. A jump from 600 to 6,000 new sign ups.

48%

Reduced volume of food spoilage over a 12-month period when using UNFI Insights — a Crisp-powered platform.

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