
Extending the Brand Through Icon Sets
IconReel.com Icon Sets
Overview
OpenReel is a remote video creation platform designed to simplify the process of producing high-quality video content for businesses, media companies, and agencies. Founded in 2016 and headquartered in New York City, OpenReel enables users to direct, film, and collaborate on videos from over 125 countries, utilizing proprietary technology that allows for remote camera control and video capture.
In 2022, Openreel rolled out new features and expanded their marketing campaigns to target new users. I worked with the product team to develop a set of more than 60 icons to represent product features and wayfinding.
Services
My Role
Illustration
Art Direction
Deliverables
Product Icon sets
Marketing Icon sets




Highlights
60+
Icon Illustrations
2016
Year founded
Other Projects
© 2025 Dexter Cruz. All rights reserved.