openreel-cover

Extending the Brand Through Icon Sets

IconReel.com Icon Sets

Overview

OpenReel is a remote video creation platform designed to simplify the process of producing high-quality video content for businesses, media companies, and agencies. Founded in 2016 and headquartered in New York City, OpenReel enables users to direct, film, and collaborate on videos from over 125 countries, utilizing proprietary technology that allows for remote camera control and video capture.

In 2022, Openreel rolled out new features and expanded their marketing campaigns to target new users. I worked with the product team to develop a set of more than 60 icons to represent product features and wayfinding.

Services

My Role

Illustration
Art Direction

Deliverables

Product Icon sets
Marketing Icon sets

openreel-blueprint
openreel-colors
openreel-icons
openreel-cards
Highlights

60+

Icon Illustrations

2016

Year founded

Other Projects

© 2025 Dexter Cruz. All rights reserved.